Archer Security
A new identity. A connected presence.
A complete rebrand, from Archer’s original character to the A chevron, followed by a new website and ongoing search, advertising and social media work.
The rebrand
From the archer to the A.
We rebuilt Archer’s identity around a new A-chevron mark. The original illustrated figure gave way to a simpler symbol, with a consistent approach to colour, typography and logo use across the business.
- A new mark
- An A-chevron symbol and flexible horizontal, stacked and standalone logo arrangements.
- A complete identity
- A blue-led palette, defined typography and brand guidelines to keep the work consistent.
- Put to work
- The new identity carried into the website, search advertising and ongoing social media.
01 / The brief
A starting point.
Archer needed a new identity that could represent the business clearly, alongside a website and marketing that worked together. The service offer spans homes and commercial premises, so the customer journey needed to make both feel understood.
02 / Our approach
How we brought it together.
We replaced the original character-led identity with the A chevron and built a consistent brand around it. That identity carries through the website, while SEO, local SEO, Google Ads and social media management support the wider digital presence.
03 / The work
What we worked on.
- 01
Complete rebrand
A new A-chevron identity replacing the original character, with logo variants and brand guidelines.
- 02
Website design & development
A multi-page website with distinct residential and commercial journeys, service pages and survey enquiries.
- 03
Motion & visual direction
Hero films and interactive storytelling carried through the new website.
- 04
Search engine optimisation
Website SEO work, including service-page structure, metadata, canonical URLs and redirects.
- 05
Local SEO
Local search work supporting Archer’s presence in the areas it serves.
- 06
Google Ads management
Ongoing management of Google advertising alongside the website and enquiry journey.
- 07
Social media management
Ongoing social content and account management, including presentation of installation work.
- 08
Brand consistency
The new identity carried across digital touchpoints, supported by usable logo exports and brand guidance.
04 / A closer look
One business. Two clear starting points.
Homeowners and commercial customers have different questions. Audience routes and contextual service links help each visitor move from an overview to the information that matters to their property.
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