GRF Golf
The GRF experience, in your pocket.
An app for learning and tracking progress, supported by a website for GRF’s coaching, membership and equipment. Interactive tools extend that experience, from the Movement Score quiz to on-course development.
The GRF app
Keep learning. See your progress.
A mobile experience built around GRF’s coaching. Golfers can return to their learning, see progress across courses and keep the content they need close at hand.
- Learning
- Coaching content organised into a mobile learning experience.
- Progress
- A clear view of completed content and the next place to pick up.
- On-course development
- GPS, scorecards and shared rounds explored in a separate prototype for future app integration.
01 / The brief
A starting point.
GRF’s offer brings together coaching, learning and specialist equipment. Visitors need a clear way to explore those different paths and understand where to begin.
02 / Our approach
How we brought it together.
We brought GRF’s coaching into a branded mobile learning and progress experience, alongside a custom WordPress website. The website introduces the wider offer, while the app gives golfers a place to return to their learning. A quiz and separate on-course prototype explore further ways to support their game.
03 / The work
What we worked on.
- 01
GRF app
A branded learning and progress experience, connecting golfers with coaching content.
- 02
WordPress website
Custom theme development and responsive layouts across the site.
- 03
On-course feature development
A separate GPS and scorecard prototype with shot planning, playing groups and shared live scores.
- 04
Coaching & membership pages
Dedicated destinations for lessons, golf schools and membership.
- 05
Product presentation
An AiSensor homepage feature and product page with product information and regional purchase routes.
- 06
Movement Score quiz
A 20-question experience with progress, saved answers and category-based results.
- 07
Results & next steps
Individual result explanations and a route into the existing membership offer.
- 08
Developer handover
Versioned theme packages, quiz review files and desktop, phone and tablet layout checks.
04 / A closer look
An introduction golfers can take part in.
The Movement Score experience turns an explanation of GRF’s approach into a guided interaction. Golfers answer one question at a time, review their results and find a relevant next step.
05 / Beyond the website
From learning to the course.
Alongside the learning app, a separate on-course prototype explores map-based yardages, club distances, scorecards and shared rounds. It is development work for future integration, rather than an already-connected feature of the learning app.
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